Attention Discount Shoppers

By now you’ve probably hit all your favorite “midday dash” shopping sites, but did you know that even though designer discount sites have become today’s go-to fashion accessory, they’ve actually been around since 2007? I stumbled across this feature in my May 2008 issue of InStyle. @ideeli, @giltgroupe and @hautelook were already getting noticed as the next trend in shopping. Today, it’s become a sport to some fashionistas, am I right? Anyone who has been to these sites knows you have to sign on early because competition is fierce. Besides that Michael Kors dress would look way better on you. Other sites have popped up over time such as @rue_la_la and @jossandmain (home decor), two favorites. It’s a growing trend and larger retailers are taking notice with @Nordstrom recently buying Hautelook for $270 million in stock. Who will be next?

April 20, 2011